What Do The Different Terms On The Web Mean?

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What Do the Different Terms on the Web Mean? copywritingdirect mailinternet businessinternet marketingsocial networkingweb 2.0

Don’t know your CPC from your CTR, or your SEO from your RSS?

Fear not; it’s very likely you’re not as alone as you may think.

Being a bit of dummy, I’ve decided to put together a list of terms even I can understand.

And if I can understand, I can almost assure you can, too.

Leaving out the absolute basic terms such as www, ISP and URL, I’ll list the less basic terms here:

  • Web 2.0 This the basically the name given to all the different technologies and trends being bandied about on the net.
  • RSS Short for Really Simple Syndication, this is an internet technology which allows you to receive notification of updates to a site without having to constantly visit it.
  • Blog Short for weblog, this is a personal online journal where you can put down your thoughts… like an online diary open to the world.
  • Cookie A small text file sent to a user’s computer by a website so the user can be used recognised if he visits that site again.
  • Podcasting Simply put, this is series of audio or video files made available to users to view or listen to, particularly via mobile devices.
  • Spam Commercial email sent out to users without them asking for it.
  • Keyword A word users can type into a search engine to find certain products or services.
  • SEO Search Engine Optimization is the process of making a site more visible on the internet, hence making it easier to find by user, such as by using relevant keywords.
  • CPC Cost Per Click A way to pay for online advertising by being charged only when someone clicks on your advert.
  • CTR Click Through Rate The number of people who click on a link when they see it.
  • ROI Return On Investment How much profits are made or how much loss is avoided on a product or service.
  • Social networking Various sites on the internet which allow people to get in touch, make friends and generally ‘socialise’ online.
  • Web 2.0 This the basically the name given to all the different technologies and trends being bandied about on the net.
  • RSS Short for Really Simple Syndication, this is an internet technology which allows you to receive notification of updates to a site without having to constantly visit it.
  • Blog Short for weblog, this is a personal online journal where you can put down your thoughts… like an online diary open to the world.
  • Cookie A small text file sent to a user’s computer by a website so the user can be used recognised if he visits that site again.
  • Podcasting Simply put, this is series of audio or video files made available to users to view or listen to, particularly via mobile devices.
  • Spam Commercial email sent out to users without them asking for it.
  • Keyword A word users can type into a search engine to find certain products or services.
  • SEO Search Engine Optimization is the process of making a site more visible on the internet, hence making it easier to find by user, such as by using relevant keywords.
  • CPC Cost Per Click A way to pay for online advertising by being charged only when someone clicks on your advert.
  • CTR Click Through Rate The number of people who click on a link when they see it.
  • ROI Return On Investment How much profits are made or how much loss is avoided on a product or service.
  • Social networking Various sites on the internet which allow people to get in touch, make friends and generally ‘socialise’ online.
  • Hopefully, this short list will make things a little easier on the web, but let me know if there’s anything else you feel should be on there.

    Marko

    Marko

    Professional online marketer with over 20 years of experience in search engine marketing, digital marketing, direct advertising, and email marketing. Can be found cruising the streets of Boston Hardcore scene when not selling to the masses online.
    Marko