Without doubt the best marketing book which exists.
Perceptive, provocative and funny as hell.
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The Chartered Institute of Marketing named him “one of 50 individuals who’ve shaped today’s marketing”.
As you’ve already read above, David Ogilvy said he “knows more about direct marketing than anyone in the world.”
If you don’t know who David Ogilvy is, this is what his biography says of him… he’s the guy who…
“Founded the agency which would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. Today it has 359 offices in 100 countries”.
And, while David died in 1999, he…
remains one of the most famous names in advertising and one of the handful of thinkers (Raymond Rubicam, Leo Burnett, William Bernbach, and Ted Bates) who shaped the business after the 1920s.
He has even written a novel entitled, in his own inimitable way, “Some rats run faster” which he wrote at the age of 27 when, I’m sure he would probably agree, was when dinosaurs still roamed the earth.
He’s written over 1,000 columns for international magazines, spoken in 42 countries and worked with many leading brands, incl. Amex, BA, Deutsche Post, Ford, Microsoft, Nestle, P&G, Philips, The Royal Mail, Unilever and Visa. In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l984 to O&M.
As international Vice-Chairman and Creative Director, he helped O&M Direct become the world’s largest DM agency network, and was elected to the worldwide Ogilvy Group board.
In marketing terms it’s like being on first name terms with the biggest movie and rock stars.
You can get his book “Commonsense Direct & Digital Marketing” – now on its 5th edition here http://directanddigitalmarketing.com/ along with his other books. That’s a direct link.
This is not your average crusty text book… it’s almost like reading a novel.
Ken McCarthy, of The System Seminar and probably the leading exponent of utilising the internet for business had this to say of “Commonsense Direct & Digital Marketing”…
Instead it’s rooted in unchanging principles of human behavior.
If you’re an “old hand,” this is a book you’ll want to keep handy as an entertaining and insightful reminder of marketing principles you know you can always count on.”
If you’ve been in business, or at least studied it for any length of time, you’ll have heard of Peter Drucker.
Peter Drucker is generally recognised as the guru’s guru when it comes to management.
Well, as far as I’m concerned…
Here’s that link again, go check out the comments on Amazon http://directanddigitalmarketing.com/
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